Don't look up: thermal denial

The radiant ceiling: the part nobody looks at

The Ceilingo radiant ceiling has something in common with the comet in Don't Look Up: it is regularly dismissed by people who are certain they already know.

Stay with us, because what follows may well make you look up.

Thermal denial

In Don't Look Up, a comet is heading for Earth and nobody seems to care.

The Ceilingo radiant ceiling gets much the same treatment.

It is there, above our heads, ready to change how a house is heated, and a great many people decline to look up and consider it.

Why is that? The answer may surprise you.

The sun as the model

It is a curious situation.

Heating and insulation professionals, architects, trade journalists, and policymakers with their energy saving programmes all seem to share the same blind spot.

They assume the best source of heat comes from below.

They stay attached to underfloor heating and to conventional systems, convinced that heat rises and that heating from the ceiling makes no sense.

But wait a moment.

Whatever you do, do not look up, because you might notice that the sun warms the Earth and everything on it most effectively when it is directly overhead.

That is right. The sun sits above us, it warms everything beneath it, and it radiates its heat without heating the air.

Which is exactly what a Ceilingo radiant ceiling does.

The problem the radiant ceiling has

So why the denial?

Why the resistance to the idea that the best source of heat might come from above?

It is a question we ask ourselves often.

And like Kate Dibiasky and Dr Randall Mindy in the film, we wonder what it would take for anyone to look up.

What the Ceilingo radiant ceiling gives you

A Ceilingo radiant ceiling changes what heating a room involves.

It gives gentle, even warmth, without moving the air and without drying the atmosphere.

It is silent, invisible and cheap to run. And it is regularly overlooked, much like the comet in the film.

In conclusion

So: look up, step outside the familiar, and take a serious look at the Ceilingo radiant ceiling.

Do not do what the characters in Don't Look Up did and ignore the obvious until it is too late.

Consider heating from the ceiling, and see what it does for comfort and for your bills.

And next time you step outside, look up.

You may be surprised by what you notice.

More on heating and insulation to follow.