Ceilingo covers the 2020 Toulouse Fashion Week

Why a technical firm covers a fashion show

A fashion event gathers an audience that does not come for the sound and would notice it immediately if it were bad. It is a demanding exercise precisely because success there is invisible.

What the exercise imposes

A fast set-up, equipment that stays out of sight and even coverage along the whole length of the walkway. Those three constraints add up, and none is relaxed because the other two are met.

What it brings the firm

An event puts the equipment in conditions no workshop test reproduces: a dense crowd, short deadlines, the unexpected. What is learned in one evening then serves on permanent installations.

What the audience remembers

Nothing, if all goes well. Successful sound at a fashion show is not commented on, and that is the only feedback one can hope for from this kind of work.

The link with the main trade

Covering an open, cluttered space crossed by an audience is exactly the problem an omnidirectional source addresses. The event is not a digression, it is a demonstration in real conditions.

What it does not prove

The listening quality in a living room. A fashion show validates behaviour in an open space, it says nothing about the result in a furnished room, and confusing the two would be an easy shortcut.

The product is presented on the Magic Speaker page, and the installation on the dedicated page.