Ceilingo in the Toulouse magazine MA MAISON

What interests a home magazine

Rarely a measured performance. A consumer magazine keeps what can be seen and told: a ceiling with no radiator, a renovation with no demolition, a system nobody notices. Those are fair angles, and they are partial ones.

Why those angles work

Because they match what the reader really dreads: long works, dust and equipment imposed on an interior they chose. The technical side comes afterwards, and often only at the appointment.

What an article cannot contain

The sizing. Two magazine pages cannot explain why two identical rooms call for different outputs, and yet that is the point on which everything rests.

What the reader must check next

The height available at home, what lies above the ceiling, and the condition of the substrate. Three ten minute checks that determine feasibility before any quotation.

The value of local coverage

A regional magazine reaches readers who can visit a showroom thirty kilometres away. That is a difference in kind from a national audience, and it makes the information immediately actionable.

The logical next step

Seeing an equipped room. An article creates curiosity, a visit turns it into a project, and that is why installers who receive people on their premises convert more. Several months often pass between the reading and the visit, and that is a normal delay for a decision that commits a home.

The system is presented on its page, and the installers on the network page.

MA MAISON magazine

writes about

MAGIC BOOSTER®

The Toulouse magazine of decoration and renovation took an interest in our sound solution

brought to light at the Fashion Week event of October 2020.

Julien Hulot, media manager, came to discover our world at the Launaguet showroom.

Won over by the experience, we had the honour of appearing in issue 23, page 16.

Distributed in outlets and letterboxes:15,000 homesacross19 different towns.

Read the whole magazinehere

Articles en relation

• Ceilingo covers the 2020 Toulouse Fashion Week